Meet Our
Leadership Team

We are united by a shared vision
for smarter healthcare

With decades of working closely together leading the healthcare industry, our leadership team shares a deeply held vision that healthcare should be smarter. Together we are committed to solving the modern cost and quality equation, with an experience that truly benefits members, employers and providers.

We are united by a shared vision
for smarter healthcare

With decades of working closely together leading the healthcare industry, our leadership team shares a deeply held vision that healthcare should be smarter. Together we are committed to solving the modern cost and quality equation, with an experience that truly benefits members, employers and providers.

KORB MATOSICH

Co-Founder/President

Korb Matosich is the Co-Founder and President of Asserta Health. Korb has an unusual depth of experience managing all sides of health care payment.  He oversaw both Revenue Cycle Management and Payment Integrity businesses at Ingenix, now Optum, at UnitedHealth Group.  He also served as the CEO of AAPC, an organization that certifies billers and coders. He has a BS in Accounting from Brigham Young University and an MBA from Stanford University.

Lisa Behnke MD

Co-Founder/Chief Medical Officer

Lisa Behnke, MD, MHA, BSN is the Co-Founder and Chief Medical Officer of Asserta Health. She has extensive experience in clinical practice, utilization management, healthcare quality and payment policy in both provider organizations and health plans including 12 years at UnitedHealth Group.  She has a BS in Nursing from Wagner College, an MD from Eastern Virginia Medical School, and an MHA from Medical College of Virginia.

Nicole Oishi

Chief Experience Officer

Nicole Oishi comes to Asserta with more than 30 years of experience as both a healthcare executive and a clinician. Inspired by early experiences as a front-line nurse, where she saw how deeply fractured healthcare had become, Nicole’s passion to transform healthcare led her into senior leadership roles across diverse healthcare organizations. Most recently, Nicole served as VP of Product Innovation at Matrix and the Head of Success at Collective Medical, healthcare startups leading change. Prior to this, Nicole led purchasing for the Washington State Health Care Authority where she delivered benefits to 350,000 eligible members; served as vice president of clinical services for Regence (Cambia), a national BCBSA health plan serving two million members; and general manager for Regence’s ASO Service Center, where she led an integrated 550-person team to grow the customer base by 250 percent with a retention rate of more than 90 percent.

Dave Hersom

Chief Operations Officer

Dave Hersom leads our operations and technology teams, bringing experience as an executive leader and Chief Technology Officer at healthcare organizations, including United Healthcare (Ingenix), GE Healthcare and AAPC.

Deb Hersom

Technology Lead

Deb Hersom leads our in-house technology team with 20+ years of experience with payment solutions for healthcare and financial services.

It’s time for smarter healthcare.

Experience the Power of Asserta Health.

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